The Next Big Thing
Digital Entrepreneurship in the Age of Apps, the Web, and Mobile Devices
Many of the richest young entrepreneurs in the world have earned their money by developing digital products. Digital products are goods and services that can be stored, used, and delivered in an electronic format. Today, they include a wide variety of products, such as apps, Web sites, blogs, games, and online social networks. Technological advancements--including the continual release of new platforms--provide a growing number of opportunities for young digital entrepreneurs. The author explains how to develop a concept for a digital product that users will love. In addition, chapters cover practical matters involved in creating a start-up, including evaluating the market, writing a business plan, and protecting one's intellectual property. Stories of real-life teen entrepreneurs enliven the text and inspire the reader.
* Reviews *
Series review: Digital Entrepreneurship in the Age of Apps, the Web, and
Mobile Devices "These how-to titles lead teens through building a digital
business. Each volume uses real-world examples from current Internet companies
such as Facebook, Twitter, and Netflix to explain the various steps involved in
building a website, blog, app, etc. The set follows a natural pattern of
conceiving an idea, development, marketing, and growing a business but each one
could be read as a stand-alone title. Sidebars contain anecdotes, even more
examples of products and innovations, practical advice, and 'Myths and Facts.' ...
The extensive bibliographies offer an array of resources for enthusiasts."
--School Library Journal
Book review:
The Next Big Thing
"'The Next Big
Thing' presents the nuts and bolts of creative digital entrepreneurship ...
Chapters are succinct, illustrated with sidebars, charts, and photos, and cover
a wide variety of pertinent areas of interest. Concepts such as app development
platforms, a table of myths and facts about digital business ideas, business
plan templates and software, social media, and domain registration are
introduced and explained with precision. ... 'The Next Big Thing' is for most
young business-bound creators, the next big thing. ... highly
recommended."
-
Midwest Book Review
